Our Services

Trademark Registration

Comprehensive trademark registration and protection services in Hong Kong, Mainland China, and internationally through the Madrid Protocol. We help you secure and protect your brand identity through trademark searches, registration filings, and ongoing portfolio management.

Trademark Registration

Hong Kong Trademark Registration

Complete trademark registration services with the Hong Kong Intellectual Property Department.

  • Trademark search
  • Application filing
  • Examination response
  • Certificate issuance

China Trademark Registration

Registration of trademarks with the China National Intellectual Property Administration (CNIPA).

  • China trademark search
  • CNIPA filing
  • Examination handling
  • Registration certificate

International Trademark Registration

Global trademark protection through the Madrid Protocol covering 130+ countries.

  • Madrid application
  • Multi-jurisdiction filing
  • Designation management
  • Portfolio coordination
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Our trademark specialists provide end-to-end brand protection services, from initial availability searches to ongoing portfolio management, helping you build and protect your brand value in Hong Kong, China and beyond.

We guide you through the complexities of trademark law in different jurisdictions to maximize your brand protection.

DETAILED GUIDE

Trademark Registration

Process & Timeline

01

Trademark search and clearance (1-2 weeks)

02

Application preparation and filing

03

Examination by IP Office (3-6 months for HK, 9-12 months for China)

04

Publication for opposition

05

Opposition period (3 months HK, 3 months China)

06

Registration certificate issued

Key Benefits

Exclusive rights to use registered trademark in protected jurisdictions

Legal protection against infringement and counterfeiting

10-year registration with renewable protection

Enhanced brand value and business credibility

Basis for international trademark expansion

Right to use ® symbol after registration

Required Documents

Clear representation of the trademark (logo/wordmark)

List of goods/services to be covered (Nice Classification)

Applicant details — name and address

Priority document (if claiming priority)

Power of Attorney (for filing)

Home registration certificate (for Madrid Protocol)

Chinese translation of trademark (for China filing)

Important Notes

First-to-file system in Hong Kong and China — early registration is advisable

Trademark must be used within 3 years of registration (Hong Kong)

Opposition period is 3 months after publication (Hong Kong)

China requires trademark to be filed in Chinese characters if used

Madrid Protocol requires a home registration or application first

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Let us help you take your business to the next level. Contact us today for a free consultation.

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Trademark Registration | Sane Choice Hong Kong